The Kiwi Voice of Sport
ROIdeas® delivered
in Sports on the NZ App Store
organic views on YouTube
increase in social followers pre- vs post-campaign
Sport Nation
Storytelling
Brand Platform
Integrated Campaign
Launch Strategy
We launched a new sport radio station by starting a nationwide argument over who should be crowned
the Kiwi Voice of Sport.
Sport Nation brings together the most iconic voices in Kiwi Sport, from cricketing commentary legend Ian Smith to World Cup-winning All Black Israel Dagg.
But who among them deserved to be crowned the Kiwi Voice of Sport?
We catapulted this question into New Zealand’s national consciousness with a campaign inspired by comedy cult classic ‘Anchorman’. With 1960s Kiwi fashion cues (power suits!) and a variety of weird and wonderful sports-inspired weaponry (a footy-studded cricket ball mace!), the campaign brought together a chaotic cast of legendary sports broadcasters to settle their scores in the studio car park.
When the final siren had sounded, Sport Nation had smashed its way to #1 in Sports on the NZ App Store, with 50.4k active users in its first month alone.
Project Credits
The Kiwi Voice of Sport
Supersolid
Flying Fish
