National Rugby League

Club Rugby League

ROIdeas^® delivered

77%

of Club Rugby League players reported positive enjoyment levels

60%

of families reported an increase in their child’s confidence

52k

fans saw the campaign at State of Origin II 2023

Client

National Rugby League

project type

Storytelling

Services we provided

Integrated Campaign

Animation

Brand IP

We shifted the grassroots perception of Club Rugby League from a kid’s sport to a pathway for their potential.

Rugby League is more than a game or a sport. It’s a safe structure capable of instilling Connection, Confidence, Competence, Contribution and Character in kids of all ages and abilities.

When the NRL approached us to showcase the immense potential hidden within these five words, we created a suite of inclusive characters for their internal design teams to remix into campaigns that could connect with both parents and their kids on an informative and emotive level.

This fun little piece of storytelling had the honour of being shown on the biggest stage in footy: the stadium screens at State of Origin halftime.