TikTok

Now You Know

ROIdeas^® delivered

organic views in the first week

2.8B

#NowYouKnow views globally

40%

of Millennials now say TikTok helps them discover new things

Client

TikTok

project type

Storytelling

Services we provided

Brand Strategy

Brand Platform

Integrated Campaign

Social & Influencer

We transformed TikTok from a teen dance trends app into the endlessly edutaining home of everything you never knew you needed to know.

Australians knew TikTok as a teen lip-synching and dance trends platform. They didn’t know that it’s also one of the largest digital learning platforms in the world. Seriously. Gen Z are more likely to say they’ve learned practical life skills from social media (74%) than from their own university (51%).

To reposition TikTok as the home of endless edutainment content, we brought to life all of the weird and wonderful lifehacks and lessons that you can learn on TikTok –– everything from household cleaning tips to hardcore astrophysics tidbits.

Bursting with a diverse community of established and emerging local creators, #NowYouKnow changed the way the nation thinks about TikTok. Literally. 40% of Australian Millennial users now say TikTok helps them discover new things.