Harness Hydrogen

Hydrexia is Asia’s leading specialist in the solid-state storage and distribution of green hydrogen, but (unfairly) suffers from poor international quality perceptions attached to the Chinese green energy industry.

To attract new global investment, we harnessed the power of the smallest element in the universe. Working closely with atomic researchers from the FOM Institute for Atomic and Molecular Physics, we used quantum photographs of a single hydrogen atom to map the appearance and shape of its electron shell at various energy states. 

These quantum shapes were precisely rebuilt as static and motion brand assets, ensuring every single pixel of the new identity was literally shaped by hydrogen.