Good On Ya
ROIdeas® delivered
fastest-growing gay swimwear startup in Australia
available in seven countries
lower climate impact than standard polyamide swimwear
Good On Ya
Identity
Brand Identity
Brand Guidelines
Launch Strategy
Social & Influencer
We built a cheeky, eco-friendly swimwear brand from the ass up.
Swimwear is an extremely crowded segment. It’s not enough for a new market entrant to look good; we knew that Good On Ya needed to feel and do good too.
To launch a new swimwear label with Australian cheekiness and serious sustainability at its heart, we co-created every element of the brand –– from naming the company to developing a unique brand identity and social-first launch strategy –– using bold colour combinations and the beauty of the male form to turn heads.
Good On Ya was soon strutting its 100% petroleum-free stretch bio-fabric clad stuff across some of the world’s most famous beaches: selling out from Bondi to Copacabana.
Project Credits
Good On Ya
Supersolid
